Professional Relationships: Quality Trumps Quantity

For more information on building a quality professional network, check out Chapter 8 of the book “FuelForward: Discover Proven Practices to Fuel Your Career Forward“.  Available on Amazon.

“This is a relationship culture, but it’s hard to break in. There’s a closed network of people who have known each other for a long time. Or, because of who you know, you’re let into the circle.” These are some of the comments I hear from professionals all too often. Like it or not, relationships have a lot to do with whether or not you make it through the funnel to the higher level roles. Do you have the relationships you need to help you move ahead of other professionals?  What does it take to be in the circle?

Relationships are an important part of every facet of our lives. They are just as important at work as they are at home.  The need for relationships is human nature. In fact, the need for the sense of belonging and connectedness is one of our fundamental needs – the third level on Maslow’s Hierarchy of Needs.  According to Maslow, we innately long for a sense of belonging and acceptance among our social groups.

Professionally, we call these connections our network.  If you were to describe your network, what would you say? Would you talk about the number of people in your network? Or, would you describe the quality of your network….the connections and relationships you have with people?

Network Quality

The quality of your network is most important.  Quality refers to both the people you are strategically connected to and the relationships you build with them.  The quality of your network, both within and outside your current employer, will directly impact how far up the ladder you’ll make it in your career.

People are going to make decisions on whether to hire or promote you based on what they know about you and how comfortable they are with you.  It’s up to you to make sure people know you. And, this takes some time.  Build relationships before you need something from someone.

Relationships go through a cycle of familiarity, likability, respect and trust.  To get to the point of trust requires interaction and a basis of experience with someone.  You have to be intentional about making those experiences happen.  Also, you have to add value to your relationships.  If you just ‘take’ from relationships, you’ll fail to earn the respect and trust of others.

Four Relationship Types to Manage

There are four types of relationships you need to be aware of and manage:  Acquaintances, Allies, Advocates and Adversaries.

Acquaintances are people whom you’ve met a few times. You have basically a surface knowledge of each other. Don’t take these interactions lightly.  People begin to form impressions of you the minute they see you for the first time.  The potential of a relationship often starts here.

Allies are people you’ve had multiple opportunities to work or interact with.  You’ve come to know each other and work well together.  These relationships have gone through the four stages of familiarity, likability, respect and trust.  Allies tend to help each other and look out for each other, very important if you’re going to be successful in your work and in navigating the corporate environment.

Advocates know enough about you to have a high perception of you.  They may not necessarily be an ally. In fact, you don’t always know who your advocates are. Advocates have worked with you or observed you, trusting that if they stick their neck out and recommend you, you’ll come through.

Adversaries are the fourth type of relationship.  We don’t really think too much about managing them.  Have you heard the saying, keep your friends close and your enemies closer?  Adversaries may be unknowingly hurting your career potential by damaging your reputation, both by what they say and by often making it hard for you to execute as expected.

Your goal is to get allies and advocates on your team.   By building these types of relationships, you are better connected in the organization.  Your Allies and Advocates will open the door to connections with others, as well, who are strategically important to your success.

Building a Quality Network

So, to get “in” – it starts with you.  What can you do?

Be thoughtful and strategically consider who you need as part of your network.  Identify opportunities to make connections with those individuals.  This may include opportunities directly related to your work or outside of your daily job responsibilities. Attend company social functions, volunteer for a community service project sponsored by your company, attend employee resource group meetings, or be on a committee.

In your interactions, make an impression. Early in my career, I was so timid at networking events.  I would be in a group, but others would be doing the talking around me. When I did speak up, I wouldn’t talk loud enough for the others to clearly hear what I was saying. Don’t let that be you.

I know what you’re saying, “Vivian, this all sounds good, but I don’t have time.”  Well, if you want to move up, you can’t afford not to proactively work on your relationships.  I encourage you to choose just one strategy to get you started.  You’ll soon see the results.

Download a complimentary chapter of the FuelForward book here.  



She’s a woman on a mission, prepped and ready to help you create resilient leaders and a workplace that is poised to succeed. Having weathered her fair share of corporate and career crises of all sizes, Vivian Blade MBA, MBB, PMP, is a global leadership expert and thought leader who equips leaders with the resilience that inspires teams to recover quickly in the face of ongoing disruption and thrive in spite of insurmountable odds.

Vivian empowers leaders and organizations as a frequent keynote speaker for association conferences and in delivering transformative leadership development programs, executive coaching and consulting for corporations.

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