Get Out of That Rut

Lisa was one of the hardest-working people on her team. She would come into the office early most days and stay late to get the job done. Then, she’d head home for the evening. She got a lot of pats on the back; plenty of attaboys, and ’thanks for being so committed.’  But, she found herself stuck in the same job for six years.  Her career wasn’t going anywhere.

What’s the problem?

Why isn’t Lisa getting someone to pull her out of the pile?

While she’s got a reputation for doing good work in her current job, do the right people really know that?

And, do leaders think she’s capable of doing anything else?

Could we put your name in this situation?

How can you get a sponsor that is willing to help you move up in your career?

Lisa has gotten pigeonholed into a certain type of job.  You may be, too.  And, there may be things that you’re doing, or not doing, that have put you in this rut.

A challenge for women is strategically building and leveraging the types of relationships that act as a support system throughout your career.  You wait for permission or wait to see if you’ll be selected for the official ‘mentoring program’. Stop waiting! You don’t need permission. You are accountable for your own career and for being prepared for each successive step you wish to achieve.  Take the initiative to seek and maintain meaningful relationships throughout your career.

If you’re not using Reach strategies to get ahead, then you’re missing out on opportunities.

Reach is the second accelerator in the Career FuelForward Model.

Reach is an advertising term, which refers to the total number of different people or households exposed, at least once, to an advertising medium during a given period.  This broad reach to a potential audience increases the opportunity that your brand message will be seen or heard.  You have to broaden your potential reach across your career.  This enables you to start building connections with more people you may not get to work with or meet otherwise.   Reach gives you ways of getting your brand message out and helps more people to know more about you.  If you’re strategic about it, you’ll have the right people knowing more about you.

I have defined three “I’s” of Reach, which are Involuntary Reach, Intentional Reach, and Invited Reach.  Your goal is to get to the point where you’ve earned Invited Reach. This is where you’ve earned sponsors who are willing to speak up for you and give you a chance.  Let’s dig into each of these to find out how you get there.

Involuntary Reach happens without you even realizing it.  It’s the perceptions people form when observing you, often when you don’t even know someone is watching you.  Don’t forget that you’re always “on”.  Even when you’re not at work, you never know who may see you or who you’ll casually run into.  Be consistent.  Are you the same whether you know someone is watching you or not?

Intentional Reach is where you have the most influence.  This is where you determine who your strategic connections need to be, both inside and outside your current workplace. Then you have to be intentional about making those connections.  This goes beyond just meeting people.  Intentional Reach means that you’re demonstrating your capabilities so there begins to be an understanding of not only who you are, but also what you can do.  What are some ways you can build Intentional Reach? When you’re in meetings, make sure you’re engaged and contribute in a meaningful way to the discussion and decisions being made. Be the one to make the presentation for your team.  And, make sure you’re well prepared.  Volunteer to be on a special project team or lead a committee for the company’s volunteer project.  You’ll get to work with new people and show your value.  Volunteer for a non-profit organization.  They’re always looking for talent to help deliver their mission.  These are just a few examples.  If you take a few minutes to think about it, I’m sure several opportunities will come to mind.

One of your most important strategic connections is building Allies who can partner with you as mentors.

Ally as Mentor

Allies often are great resources as mentors. Work with mentors to understand the types of skills and experiences you’ll need, and to help you grow in those areas.  They also can help you understand how things really work in the office and help you avoid landmines in your career.  A mentor may be within or outside of your employer and can be at any level – senior to you, a peer, or a subordinate.

The third type of Reach is Invited.  Invited Reach is earned. With Invited Reach, others advocate for you.  You have sponsors who are willing to speak up for you and throw your name into the ring. People have to trust in you before they’re willing to recommend you.  And, to be able to trust you, they have to know you and be confident that you will deliver.  That’s why Involuntary and Intentional Reach are so important.  They give you the chance to expand your connections and to earn their trust.

Advocate as Sponsor

If you want to accelerate your progress, sponsors are critical.   You need to practice “Intentional Reach” in order to grow awareness of you and your capabilities among decision makers who could be instrumental as sponsors.  Leaders have discussions about talent.  And, the conversation goes beyond your work.  You can influence whether your name is brought up and what is said about you.

The opportunities to extend your Reach are all around you. Consider the opportunities that could be available to you that you’re not taking advantage of. You’ve got to be actively engaging Involuntary and Intentional Reach in order to earn Invited Reach.  Make sure Reach is a part of your toolkit to fuel your career forward.

Download our free guide Getting the most from your mentor and take your first steps to Fuel Your Career Forward.


She’s a woman on a mission, prepped and ready to help you create resilient leaders and a workplace that is poised to succeed. Having weathered her fair share of corporate and career crises of all sizes, Vivian Blade MBA, MBB, PMP, is a global leadership expert and thought leader who equips leaders with the resilience that inspires teams to recover quickly in the face of ongoing disruption and thrive in spite of insurmountable odds.

Vivian empowers leaders and organizations as a frequent keynote speaker for association conferences and in delivering transformative leadership development programs, executive coaching and consulting for corporations.

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